Scientific Method in Marketing—Week 5 // Marketing Trade School

Scientific Method in Marketing - how to split test ads

Week 5: Scientific Method in Marketing

“All marketing starts as an art, and refines itself into a science.” That’s what my friend and talented marketer Richard Rossi told me on a phone call a few months ago. I think that is so eloquently put, that you and I are both artists, and that we’re creating something that can be refined through science. In this video, we talk all about marketing testing. You’ll learn:

  • Marketing testing and tracking that’s happening right now, under your nose, that you may not have seen before
  • See inside a live example of an optin split-test
  • Learn the high level skills needed to create a marketing test
  • A marketers secret to finding more dates on OKCupid or
  • How Gizmodo is tracking its offers, down to the call-to-action placement
  • … and much more.

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Writing Words that Sell (Copywriting)—Week 4 // Marketing Trade School

Writing Words that Sell - Copywriting Lecture

Week 4: How to Write Words that Sell

In this video, you’ll learn the secrets of the highest paid writers in the world. I don’t mean that facetiously… if you take what I teach you and practice, you too can join the ranks of the most skilled and highest paid writers. In this video you’ll learn:

  • What a Copywriter is
  • What makes copy compelling… compelling enough to generate sales
  • The 9-step formula I use to write all my persuasive copy
  • Ageless examples of effective copy
  • How to reduce risk and increase conversion rates in a few simple steps
  • Effective online and offline copywriting techniques
  • … and much more. This is my most passionate video to date!

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Sales Funnel Basics—Week 3 // Marketing Trade School

Sales Funnel Basics

Week 3: Sales Funnels that Turn Traffic into Profits

In this video, I walk you through the EARR Loop. It’s a process I came up with to define the full life cycle of a customer, including the easy-to-forget “referral” process. In the video, you’ll learn how:

  • What the EARR Loop is
  • How to apply the four parts of the cycle to your business
  • Concrete examples of how you can educate your prospects to why you’re the best in the market, even if you’re the newest, cheapest or most expensive
  • The magic testimonial and referral-getting process I’ve used to help a handful of service businesses leap to the top of their market
  • … and a whole lot more

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Marketing Maps and Immersion Sequences—Week 2 // Marketing Trade School

Marketing Maps and Immersion Sequences

Week 2: Secrets to a Successful Sales Cycle

Any successful sales cycle starts with proper planning. In this video, I’ll walk you through how I look at the path a customer takes through a sales funnel, detailing the important steps along the way. At the end of this video, you’ll understand exactly how to:

  • Draw out the most ideal path for a customer to go through, guaranteeing you the best chance for high conversion rates on your first test
  • The simple techniques (and tools) I’ve used to help businesses get clearer about their processes, commanding hundreds of dollars an hour for the work
  • And much, much more…

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Marketing Trade School // Week 1—Empathy, Customer Avatars and the Foundation of Great Marketing

Customer Avatars—Week 1 of Marketing Trade School

Week 1: Identifying and Talking To Your Ideal Customers

There’s one “weird old trick” to being a successful marketer, and I’m going to reveal that to you in this video. You’ll also learn:

  • How you can sell the same product to different niches or markets successfully
  • The way to show your product or service in its best light
  • A simple mistake you can’t afford to make
  • And much, much more…

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