Week 3: Sales Funnels that Turn Traffic into Profits

In this video, I walk you through the EARR Loop. It’s a process I came up with to define the full life cycle of a customer, including the easy-to-forget “referral” process. In the video, you’ll learn how:

  • What the EARR Loop is
  • How to apply the four parts of the cycle to your business
  • Concrete examples of how you can educate your prospects to why you’re the best in the market, even if you’re the newest, cheapest or most expensive
  • The magic testimonial and referral-getting process I’ve used to help a handful of service businesses leap to the top of their market
  • … and a whole lot more


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