Week 5: Scientific Method in Marketing
“All marketing starts as an art, and refines itself into a science.” That’s what my friend and talented marketer Richard Rossi told me on a phone call a few months ago. I think that is so eloquently put, that you and I are both artists, and that we’re creating something that can be refined through science. In this video, we talk all about marketing testing. You’ll learn:
- Marketing testing and tracking that’s happening right now, under your nose, that you may not have seen before
- See inside a live example of an optin split-test
- Learn the high level skills needed to create a marketing test
- A marketers secret to finding more dates on OKCupid or Match.com
- How Gizmodo is tracking its offers, down to the call-to-action placement
- … and much more.