Meet Casey Slaughter Stanton,
the Functional Marketer...

If we were meeting face to face and you asked me where I was from, I’d point to my hand and show you.

Northern Michigan, the great Mitten state. The land of perogies and pączki and really nice people. Beautiful sunsets over the Manitou Islands, sand dunes, sweet cherries, pawpaw and birch trees. Some of the few remaining American chestnut trees, spring plots of morel mushrooms and jittery lines of quaking aspen. And terribly, terribly cold winters. I moved away in 2010 for warmer climates and ended up in New Orleans. I met a sage while traveling who told me New Orleans was the place for me. He was a traveling yoga DJ. He was enlightened.

I’m a mediocre musician, but that doesn’t keep me from playing. I still pick at the old Alvarez guitar I bought during finals week my first semester in college. I keep my mountain dulcimer near the couch and my banjo about as far away from people I love as possible.

When I was in eighth grade, I discovered the joy of sleight of hand magic. Tom, the owner of Hocus Pocus in downtown Traverse City, helped me find parties and gigs to perform at.

Casey Stanton holding a Hasselblad

I think family is a non-negotiable.

Family always trumps work. Every year, Adelaide and I renew our commitment to spend at least 60 days with her parents and another 60 days with mine. We are always looking for ways to maximize our time with family while we’re working. That’s the reason we go to work every day: to make a better life for our family. To me, that means doing something meaningful, making a difference, and helping you to do the same. My favorite clients and my best friends all keep family as their priority.

When I’m not helping my clients with their projects, breaking through the 7-and-8 figure barrier, I am:

  • Taking my dog Harlan Peppercorn out on long walks, exploring the cities we’re in. Read more about where we are right now
  • Out on a tandem bike ride with the love of my life, Adelaide.
  • Loading up some Portra 400 in my Hasselblad 500C/M and shooting portraits
  • Mentoring past students in building their businesses into profitable, successful ventures
  • Hitting whatever gym we can find, even if it’s just a playground at a church

Regarding my business accomplishments, I’m proud of them, but I’m more proud of the people—and the messages—I’ve served. By helping one client launch her digital information product, grossing over $3M, she was able to create more entrepreneurs, helping families break out of the traditional work slog. This may be the most exciting outcome I’ve had, since she was able to transform the lives of thousands with her message and products.

I helped a business futurist hit and stay on the New York Times Best Seller list. He also asked for help in a crowdfunding effort to raise $1.5M for the first-ever crowd funded space telescope. He’s opening the space frontier and I’m thrilled to have been a part of that.

Another client is on a mission to change the way our leaders lead. He’s an ex-NFL player and his mission is something I really believe in. Over the past few years, I’ve been able to help him and his team automate the boring day-to-day, increase the number of people who hear his message, and help provide a rock-solid experience for those within his mastermind.

Clients from across the globe have welcomed me on their team, either as a trusted marketing advisor, or through the highly talented team at Tech Guys Who Get Marketing. Through Tech Guys, I continue to have the opportunity to help individuals identify exciting business goals and achieve them with a team of the best designers, programmers and project managers. They are a family and I love them all.

The Buddha defined Right Livelihood as a “wealth obtained through rightful means”. Bhikku Basnagoda Rahula asks us how we can use our work to grow our kindness and awareness, making our work more meaningful. I’d love to explore those ideas with you, to help you find where your passion and purpose collide with your unique talents and experience.


Where is Casey right Now?


Current City: Pittsburgh, PA
Next City: Suttons Bay, MI

We’re living on the road full-time, trying to find our new “Home.” We’re calling it “City Dating”

In late June 2016, Adelaide and I sold our stuff, picked up a Durango and left New Orleans. Pepper, our dog, is with us too. In July 2017, we purchased a travel trailer to make our time more predictable.

Our timeline:

October through December 2016: Toronto
Our first long-stay was Toronto. We did 2 great months in Leslieville, then headed south for the holidays.

January through February 2017: Alabama
On Saturday, January 7, I proposed to Adelaide in Birmingham, Alabama, in front of the church her parents were married in. My parents surprised BOTH OF US by flying down. What an incredible surprise!

Spring 2017: Nashville
In an effort to find our wedding ceremony and reception venues, Adelaide and I rented a 1-bedroom in East Nashville behind Pepperfire Hot Chicken. We had a blast there, finding the most perfect venues, as well as eating some absolutely amazing food. We’ll be back for another few weeks in June to taste the venue menu, cake and eat more hot chicken.

Summer 2017: Pittsburgh
We picked up a Coachmen travel trailer and are having a blast living a more predictable life. We now have a back-up internet service, a kitchen and a place to store all of our stuff. We’re exhaling, catching our breaths and having a great time in Pittsburgh.

Fall 2017: Austin?
That’s the plan! Let’s see what happens between now and then…

Photos

I picked up a Hasselblad 500C/M and have fallen in love with film. I try to take a few rolls of photos in each city we date, so that we can remember it. If you’d like to see more, check my travel journal.

Engaged to the love of my life!
City Worker, Philadelphia, PA
Lobsterboat repair, Portsmouth, ME


Recent Blog Posts by Casey…


I’m often asked by entrepreneurs, or challenged by clients, to answer “how aggressive should my marketing be?” I find this to be an interesting question, and one that has just one simple answer.

If you’re an entrepreneur who sells a product or service, you may have started your business due to a pain in your life. That pain may have been a real pain, like needing to protect your child, or something less tangible, like wanting a better scheduling tool. Read more »

Last Thursday, a friend of mine (we’ll call him Ben) launched his online course. He had spent many long days (and sleepless nights) pulling together this course and he was very excited. After a dozen hours of research, he chose his membership platform. Then, he reached out to a few designers to have them reproduce his worksheets. Ben built out a beautiful membership site, full of high quality videos that he shot over the course of a few weeks.

If you’ve built a membership site, or ever launched a digital product, you know just how much work is involved in the process. The amount of small details that are critical to a successful launch are easy to overlook, and Ben did a great job keeping everything on track for the launch. Read more »

Is a commoditization trap to blame?

Look at all you’ve accomplished… you’re an expert. You’ve been in your trade for years, maybe even decades. You’ve slogged through certifications, board meetings, happy and unhappy clients. You’ve innovated in your niche, creating new ways to deliver value to your customers.

Maybe you’re even an active member in the Chamber of Commerce or the Rotary. You understand the benefit of giving back to the community.

Anyone could see that you are a seasoned expert in your field of work. Nearing or even passing your 10,000 hours of experience, you’re grasping the much-deserved medal of mastery. Read more »

About a week ago, I had lunch with a few friends and one asked me how he could be a better marketer with his Shopify site. He runs his business strictly on Shopify and has employees running ads and social media accounts, all with the desire to sell more — but is he? Are sales being made from his marketing efforts? And if so, which traffic sources are the breadwinners and which are the duds?

I put together this guide for him to take to his team. Read more »

how-to-market-a-product-online-interview-pam-hendrickson-casey-slaughter-stanton

I’ve known Pam Hendrickson since 2011 and she is, without question, the greatest product developer alive. She has an uncanny ability to work with experts whom have years of experience and extract the biggest lessons they’ve learned. Then, she helps them massage those lessons and tips into products that can then be sold digitally. Pam has been doing this for decades and has produced products for Tony Robbins, Jordan “The Wolf of Wall Street” Belfort, and many more leaders. As a content architect, Pam is my favorite resource for learning about how to take something in my head and create a product from it. Her MML product is hands-down the best “how to make and market a product” program in the industry.

Pam and her business partner Mike Koenigs launched “Make Market Launch IT Academy” a month ago, and with it, they included and interview with me. In the 25-minute interview, Read more »