Tulane University’s American Marketing Association chapter is working on a PSA for Tipitina’s Foundation, and today was their first day of filming. I popped in to check it out, and trombonist Delfeayo Marsalis was there for the commercial. A local jazz musician, born and raised in New Orleans, Delfeayo gave his all to encourage the people of New Orleans to donate their used and unwanted instruments to the Tipitina’s Foundation.

I was passed this really killer image that details what’s on the rise in 2014, and what’s falling, as far as different marketing metrics are concerned. When choosing a social media strategy, it’s important to understand what drives traffic, what’s right for customer questions, and where brand awareness is best broadcasted. I found it simple and straightforward.

You can see what Adobe said on their CMO.com page here.

It’s Crawfish Season, and I’m content. Mardi Gras has come and gone, and now we hesitantly lean into the wonderful smells and tastes of spring, fearing the inevitable heat of July and August.

Yesterday, Adelaide and I went to a Baby Boil — A baby shower, with a crawfish boil. It was our first boil of the year, and man was it good! The second batch was spicier than the first, and the hosts added Brussel sprouts and asparagus, which was a welcomed addition. Nothing quite like smearing boiled garlic on a red skin potato, stacked with crawfish tails, and washing it all down with an Abita Amber.

Spring has Sprung.

The parade started at Port and Royal in Marigny, where a krewe of locals donned hand-made costumes adorned with dried red beans and rice. We found them on Lundi Gras, on their parade walk to the Backstreet Cultural Museum, outside of the Orange Couch. Here were a few of the characters we got to see…

We suffer because we marry our instinctive aversion to pain to the deep-seated belief that life should be free from pain. In resisting our pain by holding this belief, we strengthen just what we’re trying to avoid. When we make pain the enemy, we solidify it. This resistance is where our suffering begins.

– Ezra Bayda, “When It Happens to Us”

(I received this today from Tricycle magazine and really enjoyed it.)