I’m often asked by entrepreneurs, or challenged by clients, to answer “how aggressive should my marketing be?” I find this to be an interesting question, and one that has just one simple answer. If you’re an entrepreneur who sells a product or service, you may have started your business due to a pain in your life. Read More »
Last Thursday, a friend of mine (we’ll call him Ben) launched his online course. He had spent many long days (and sleepless nights) pulling together this course and he was very excited. After a dozen hours of research, he chose his membership platform. Then, he reached out to a few designers to have them reproduce Read More »
Look at all you’ve accomplished… you’re an expert. You’ve been in your trade for years, maybe even decades. You’ve slogged through certifications, board meetings, happy and unhappy clients. You’ve innovated in your niche, creating new ways to deliver value to your customers. Maybe you’re even an active member in the Chamber of Commerce or the Read More »
Maybe you’ve heard of the term “native ads.” If you haven’t, they refer to ads that look like they’re a part of a website, a newspaper, a magazine, etc. They look like they belong. Native ads have been used for decades, typically providing an education to the reader. David Ogilvy did this in spades with Read More »
Marketer’s Fallacy: Assuming because YOU wouldn’t, THEY won’t.