Black Friday Marketing Plan, Successes & Failures

One of our clients had a killer Black Friday campaign that finished yesterday. Here’s the simple funnel we setup: Choose a product that has high value Discount it lower than ever before & added a free trial to continuity plan Create a new landing page to showcase the product. Added a headline about the product, Read More »

  
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how to differentiate your web traffic

5 Ways to Differentiate Your Traffic

In business, one is the loneliest number. One client makes you susceptible to risk; one employee means your business can screech to a halt due to illness, internet blackout or family emergency. One traffic source? You could lose it overnight… any many have. When I started in the digital marketing world, I worked for a Read More »

  
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LinkedIn: How to Write a Recommendation

Below, you’ll find a short Jing on how to leave a recommendation on LinkedIn. How to write a LinkedIn Recommendation Casey’s LinkedIn profile

  
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What’s working in Social Media (2014)

I was passed this really killer image that details what’s on the rise in 2014, and what’s falling, as far as different marketing metrics are concerned. When choosing a social media strategy, it’s important to understand what drives traffic, what’s right for customer questions, and where brand awareness is best broadcasted. I found it simple Read More »

  
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Hiring a Marketing Consultant in New Orleans

Peter Drucker famously said: “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” It is with this statement that I intend to help you, Read More »

  
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