Marketing 201 for Shopify: Using Google Analytics, eCommerce tracking and retargeting

About a week ago, I had lunch with a few friends and one asked me how he could be a better marketer with his Shopify site. He runs his business strictly on Shopify and has employees running ads and social media accounts, all with the desire to sell more — but is he? Are sales Read More »

  
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How to Market a Product – Interview by Pam Hendrickson

I’ve known Pam Hendrickson since 2011 and she is, without question, the greatest product developer alive. She has an uncanny ability to work with experts whom have years of experience and extract the biggest lessons they’ve learned. Then, she helps them massage those lessons and tips into products that can then be sold digitally. Pam Read More »

  
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Marketing Audit: 2016 Presidential Candidates

The political season has just sprung. Over the weekend, Hillary (finally) announced that she’s running. Ted Cruz has raised his hand, as have dozens of others. This early in the race, it’s important to grow a support base. To identify where a candidate can secure votes from, and then “feed” that support base over the Read More »

  
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Men’s Health & Life Scam (Optimal Stack & MassPM)

The world of Internet Marketing is full of charlatans and snake oil salesmen. These people make a quick buck by pressuring a visitor into believing they are more authoritiative than they really are, and then baiting them with an “incredible offer.” These offers never turn out to be what they’ve been described as.

  
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Lessons on Minimum Viable Products, Facebook and Google AdWords ads

My third semester at Tulane University has come to an end and there were more successes this semester than the previous two combined. I owe that to my efficiency teaching the subjects and pushing the students to take action faster, knowing how long it can take for ad approvals. I thought it would be helpful Read More »

  
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