Is a commoditization trap to blame?

Do These 3 Things to Break Out of the Commodity Trap

Look at all you’ve accomplished… you’re an expert. You’ve been in your trade for years, maybe even decades. You’ve slogged through certifications, board meetings, happy and unhappy clients. You’ve innovated in your niche, creating new ways to deliver value to your customers. Maybe you’re even an active member in the Chamber of Commerce or the Read More »

Marketing Maps and Immersion Sequences

Marketing Maps and Immersion Sequences—Week 2 // Marketing Trade School

Week 2: Secrets to a Successful Sales Cycle Any successful sales cycle starts with proper planning. In this video, I’ll walk you through how I look at the path a customer takes through a sales funnel, detailing the important steps along the way. At the end of this video, you’ll understand exactly how to: Draw Read More »


Lessons on Minimum Viable Products, Facebook and Google AdWords ads

My third semester at Tulane University has come to an end and there were more successes this semester than the previous two combined. I owe that to my efficiency teaching the subjects and pushing the students to take action faster, knowing how long it can take for ad approvals. I thought it would be helpful Read More »

why you are more important than what you do

Why YOU are more important than what you DO

People don’t buy what you do; they buy why you do it. — Simon Sinek This quote hit me today as I was watching this 5-year old TED talk. It’s not what we produce for people, it’s WHY we’re so hellbent on producing it in the first place… that’s what differentiates us from every other Read More »


Hiring a Marketing Consultant in New Orleans

Peter Drucker famously said: “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” It is with this statement that I intend to help you, Read More »