How Aggressive Should My Marketing Be?

I’m often asked by entrepreneurs, or challenged by clients, to answer “how aggressive should my marketing be?” I find this to be an interesting question, and one that has just one simple answer. If you’re an entrepreneur who sells a product or service, you may have started your business due to a pain in your life. Read More »

  
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After you launch, turn from Marketer to Salesman

Last Thursday, a friend of mine (we’ll call him Ben) launched his online course. He had spent many long days (and sleepless nights) pulling together this course and he was very excited. After a dozen hours of research, he chose his membership platform. Then, he reached out to a few designers to have them reproduce Read More »

  
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