Is a commoditization trap to blame?

Do These 3 Things to Break Out of the Commodity Trap

Look at all you’ve accomplished… you’re an expert. You’ve been in your trade for years, maybe even decades. You’ve slogged through certifications, board meetings, happy and unhappy clients. You’ve innovated in your niche, creating new ways to deliver value to your customers. Maybe you’re even an active member in the Chamber of Commerce or the Read More »