Welcome to the 10-Week Direct Response Marketing Course!
While teaching at Tulane University’s AB Freeman School of Business, I distilled my experience marketing online into a dozen hour-long lectures for my students. I found that some students would miss lectures due to holidays, job interviews and the like, so I decided to record the lectures in front of my computer for posterity.
This is the content of the 10-week class I teach, available to you without fee. I have charged over $250 for access to these videos, but I decided to release these for free in order to help those without traditional access to higher level education.
This course was created in a specific order; first the foundation, then the scaffolding, and finally the results. I believe it to be imperative that you understand compassionately communicating with your ideal customer avatar and building a sales funnel that is effortless for them. Start with those two videos, then move on from there.
Here’s a direct list to each video:
- Week 1: Identifying and Talking To Your Ideal Customers
- Week 2: Secrets to a Successful Sales Cycle
- Week 3: Sales Funnels that Turn Traffic into Profits
- Week 4: How to Write Words that Sell
- Week 5: Scientific Method in Marketing
- Week 6: Hands-On Analytics and Tracking— Coming Soon!
- Week 7: How to Find the Right Ad Platform— Coming Soon!
- Week 8: Marketing Research— Coming Soon!
- Week 9: Dissection of Websites, Their Funnels, and More— Coming Soon!
- Week 10: Offline Clutter Busters and Other Non-Traditional Marketing— Coming Soon!
- Exam— Coming Soon!