Posts Categorized: Business

Marketing 201 for Shopify: Using Google Analytics, eCommerce tracking and retargeting

About a week ago, I had lunch with a few friends and one asked me how he could be a better marketer with his Shopify site. He runs his business strictly on Shopify and has employees running ads and social media accounts, all with the desire to sell more — but is he? Are sales Read More »

  
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What should I do for a living?

The Best Career Assessment Test to answer “What should I do for a living?”

As a professor, with students on the cusp of graduation, I often hear the same question… “What should I do for a living? What’s the right job for me?” It haunted me for years, having neither the tools, nor the time, to help each student individually answer this daunting question. Usually, I’d choose from the Read More »

  
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Marketing Audit: 2016 Presidential Candidates

The political season has just sprung. Over the weekend, Hillary (finally) announced that she’s running. Ted Cruz has raised his hand, as have dozens of others. This early in the race, it’s important to grow a support base. To identify where a candidate can secure votes from, and then “feed” that support base over the Read More »

  
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Lessons on Minimum Viable Products, Facebook and Google AdWords ads

My third semester at Tulane University has come to an end and there were more successes this semester than the previous two combined. I owe that to my efficiency teaching the subjects and pushing the students to take action faster, knowing how long it can take for ad approvals. I thought it would be helpful Read More »

  
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How to Find a Mentor

If you’re new to the workforce, recently graduating from college, you might be looking for a mentor to help guide you through the uncharted sea, to help you find success early in your voyage. If you’re starting a new business, having a mentor to be a sounding board for your ideas, and to advise you Read More »

  
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