Free marketing college course

Marketing Trade School

Welcome to the 10-Week Direct Response Marketing Course! While teaching at Tulane University’s AB Freeman School of Business, I distilled my experience marketing online into a dozen hour-long lectures for my students. I found that some students would miss lectures due to holidays, job interviews and the like, so I decided to record the lectures Read More »

Scientific Method in Marketing - how to split test ads

Scientific Method in Marketing—Week 5 // Marketing Trade School

Week 5: Scientific Method in Marketing “All marketing starts as an art, and refines itself into a science.” That’s what my friend and talented marketer Richard Rossi told me on a phone call a few months ago. I think that is so eloquently put, that you and I are both artists, and that we’re creating Read More »

Writing Words that Sell - Copywriting Lecture

Writing Words that Sell (Copywriting)—Week 4 // Marketing Trade School

Week 4: How to Write Words that Sell In this video, you’ll learn the secrets of the highest paid writers in the world. I don’t mean that facetiously… if you take what I teach you and practice, you too can join the ranks of the most skilled and highest paid writers. In this video you’ll Read More »

Sales Funnel Basics

Sales Funnel Basics—Week 3 // Marketing Trade School

Week 3: Sales Funnels that Turn Traffic into Profits In this video, I walk you through the EARR Loop. It’s a process I came up with to define the full life cycle of a customer, including the easy-to-forget “referral” process. In the video, you’ll learn how: What the EARR Loop is How to apply the Read More »

Marketing Maps and Immersion Sequences

Marketing Maps and Immersion Sequences—Week 2 // Marketing Trade School

Week 2: Secrets to a Successful Sales Cycle Any successful sales cycle starts with proper planning. In this video, I’ll walk you through how I look at the path a customer takes through a sales funnel, detailing the important steps along the way. At the end of this video, you’ll understand exactly how to: Draw Read More »